Our story began in the heart of Europe, where centuries of vodka mastery met the fast-paced pulse of modern energy drinks. Inspired by the growing demand for a beverage that could match the energy, ambition, and lifestyle of Africa’s young generation, we created something completely new: a vodka energy drink engineered for fun, freedom, and full-throttle living.

We didn’t just want to sell a product — we wanted to create a movement. A drink that represents the new Africa — bold, unstoppable, and unapologetically alive. From beach parties in Lagos to rooftop raves in Nairobi, our brand quickly became a favorite among those who don’t just follow trends — they set them.

Today, we’re proud to be more than just a European product made for Africa. We’re a cultural connector, a night starter, and the fuel for every unforgettable moment. And this is just the beginning.

We went a step further with Energy Vodka, all with the intention of being enjoyed with family and friends. Family and friends — did we say that? Yes, we mean everyone, so we developed an energy drink so everyone can enjoy the vodka flavour. You’d think we had done enough — but nope, we didn’t stop there. All labels on all the drinks come to life via augmented reality using a purpose-built system. You can also purchase directly from Liquor Junction stores and the web app to replenish your favorites in just a few clicks. We think this is a game changer — it adds an element of surprise and gamification to purchasing that this industry needs. And did we mention we have something for everyone?

We don’t hope you’ll enjoy — we know you’ll enjoy. Wine not so serious, for everyone! Designed for the young and wild, the fearless and the free — we bring you a drink that matches your fire. Whether you’re lighting up the dance floor, vibing at a festival, or just turning up with your crew, this is the spark that keeps the night alive.

One taste, and you’ll know — this is not just another drink.
It’s your party fuel. Your freedom mix. Your life, amplified.